When you review a place on the internet, how seriously do you take it? The internet has given us the power to have our opinions heard about everything. Amazon reviews. Yelp reviews. TripAdvisor reviews. If you worked for a newspaper or a magazine, you’d probably be governed by a standard set of standards and ethical guidelines. But since most of us don’t work under those constraints, is there an implicit responsibility we all have to manage our own ethics and make sure we’re being fair?
Check out the Association of Food Journalists’ Food Critics’ Guidelines, which describe some best practices for restaurant critics and reviewers. If you consider all restaurant reviews published on a daily basis on the internet, how many would conform to these?
A few examples from the guidelines:
on multiple visits:
Two visits to a restaurant are recommended. Three times are better.
on new restaurants:
To be fair to new restaurants, reviewers should wait at least one month after the restaurant starts serving before visiting.
on negative reviews:
Negative reviews are fine, as long as they’re accurate and fair. Critics must always be conscious that they are dealing with people’s livelihoods. Negative reviews, especially, should be based on multiple visits and a broad exploration of the restaurant’s menu.
To be perfectly honest, in the past I haven’t taken reviewing that seriously. But now, we’re at a point where we all need to be our own editors and keep in mind the impact that our words can have, especially with respect to thoroughness and ethics.
see also: Fuck You Yelper